Brand guide and website design for Southeastern Baptist Theological Seminary and College at Southeastern
Expanding the brand.
SEBTS sought a comprehensive brand and website refresh. They wanted more work with and clearer direction for their brand while maintaining elements that reflected their established identity. The project involved refining and expanding their branding, reworking the website's structure, and creating a versatile design that could be adapted for both the Seminary and the College.
Project highlights
Refined and expanded the brand, introducing new typography, a refreshed color palette, graphics, and effects.
Developed a cohesive vision for the brand, ensuring it could represent various sub-brands, connect with diverse audiences, and convey different tones.
Collaborated with the content team to overhaul the sitemap, improving information organization and providing a clearer the user experience.
Used the newly established branding, assets, and effects to design a website for the Seminary school that could be also be duplicated and used for the College school website, making sure brand colors and graphics could easily swap out depending on the brand using the page layouts.
