Web design for The American Board of Anesthesiology
Establishing legitimacy through clear communication.
The ABA defines practice standards and provides certification for anesthesiologists to ensure high-quality patient care. They needed an updated website to effectively communicate requirements, exam information, and resources to physicians, while also legitimizing their establishment to institutions and patients.
Project highlights
Collaborated with content writers to improve clarity by enhancing the sitemap, adding audience-based landing pages, and simplifying and reorganizing page content.
Utilized branding and new assets to create a contemporary and relevant aesthetic.
Designed page layouts to present necessary information clearly and concisely, providing quick opportunities for users to delve deeper into related topics.
Created supporting infographics to visually represent the sequence of action steps users needed to follow.
