Web design for Dart Zone
Making the website live up to brand.
Dart Zone is a brand of toy blasters and darts that is growing in popularity in the industry, particularly for hobbyists. Dart Zone wanted an upgraded website that reflected the quality of their product and brand reputation to generate pride and excitement for their loyal customers.
Project highlights
Created graphics inspired by the tactile details of the products
Incorporated interactive effects to help users understand the experience of using their blasters
Created a “Find Your Blaster” experience that helps users find the product that is most in line with their interests
Created new opportunities for users to engage with the site and the brand by saving their collection of blasters to a personal account
Emphasized Dart Zone’s commitment to the “foam-flinging” community by creating a space for feedback and showcasing their biggest fans
